6.1. Booking software
When you make an online booking from our website, it is done through the online reservation system Kognitiv. All booking data you enter is transmitted in encrypted form. Kognitiv is committed to handling your transmitted data in accordance with data protection laws. It takes all organizational and technical measures to protect your data. Your data will not be sold, rented or otherwise made available to third parties. Personal data will only be transferred to state institutions and authorities within the framework of mandatory national legal provisions.
6.2. Forms
Powermail is used for sending contact requests. If you send inquiries via the contact form, the information you provide in the inquiry form, including the contact data you enter there, will be stored for the purpose of processing the inquiry and in case of follow-up questions. This data will not be disclosed without your consent.
The website operator points out that data transmission on the Internet (e.g. communication by e-mail) can have security gaps. Despite impeccable protective measures taken by the website operator, complete protection of data against access by unauthorized third parties is not possible.
6.3. Newsletter
You can subscribe to a newsletter through this website. The system used is called Smart Host. This requires your e-mail address and your declaration of consent that you agree to receive the newsletter.
After you sign up for the newsletter, you will receive an email with a link to confirm your subscription.
You can cancel your subscription to the newsletter at any time by sending your cancellation to the following e-mail address: info@buchau.com. Your data, which you have transmitted to us in connection with the newsletter dispatch, will then be deleted immediately.
6.4. Analytics Software
The website uses analytics software from Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses cookies (see below for more information about cookies.
The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Before the IP address is transmitted to Google, the last eight digits of the IP address are shortened and anonymized. Only in exceptional cases will the full IP address be transmitted to Google’s servers in the USA and shortened and anonymized there.
Google will use this information on behalf of the website operator to evaluate your use of the website, compile reports on your website activity and provide other services and search engine activity.
6.5. Facebook Remarketing / Retargeting
Remarketing tags of the social network Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA are integrated on our pages. When you visit our pages, a direct connection is established between your browser and the Facebook server via the remarketing tags. Facebook thereby receives the information that you have visited our site with your IP address. This allows Facebook to assign the visit to our pages to your user account. We can use the information obtained in this way to display Facebook Ads. We would like to point out that we, as the provider of the pages, have no knowledge of the content of the transmitted data or its use by Facebook. For more information, please see Facebook’s privacy statement at https://www.facebook.com/about/privacy/. If you do not want data to be collected via Custom Audiences, you can deactivate Custom Audiences here.
6.6. Conversion measurement with the visitor action pixel from Facebook
With your consent, we use the “visitor action pixel” of Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”) within our website. With its help, we can track the actions of users after they have seen or clicked on a Facebook ad. This allows us to track the effectiveness of Facebook ads for statistical and market research purposes. The data collected in this way is anonymous to us, which means we do not see the personal data of individual users. Facebook stores the collected anonymized data on their server. Facebook links this data, legally compliant according to your privacy policy, to your Facebook account and shows you content that matches your interests and preferences. It may further store a cookie on your computer for these purposes. This consent may only be given by users who are older than 13 years old. If you are younger, we ask that you consult with your parent or guardian.
6.7. Social plugins
The Website uses plugins from third-party social media providers, including the following:
- Facebook (operated by Facebook, Inc. or one of its subsidiaries).
- Instagram (operated by Facebook, Inc. or one of its subsidiaries)
- YouTube (operated by Google or one of its subsidiaries)
- Pinterest (operated by Pinterest, Inc. or one of its subsidiaries).
The social media plugins of the social media providers enable special functions that may be useful and interesting for you. These special features include, for example, the ability to share certain content of the Website with third parties (e.g., by using Facebook’s share function) or to highlight your interest in the Website to third parties.
You are hereby informed that when activating such social media plugins, your browser automatically connects to the servers of these social media providers. Therefore, said social media providers may collect data from you, such as IP address, browsing behavior, etc., even if you do not use its services or the corresponding functions. If you are logged in to such websites, the respective social media providers may identify you by means of a cookie and/or your IP address and associate your visit to the website with your profile. If you wish to avoid the collection of such data by the social media provider, you should ensure that you are logged out of the respective website of the social media provider. As mentioned above, even if you are logged out, the social media provider may collect and analyze your data due to the described implementation of the social media plugin.
The website operator has no influence on which data the social media providers collect and how this data is used by the social media providers.
The social media providers provide information about the purpose and scope of the collection and use of your data, your user rights and the corresponding options for protecting your privacy. Such additional information can be found as follows:
